Skip to content
Willow Haven
Brand bookEdition 01September 2026Designed in Australia

Slide Your KitchenAid Stand-Mixer With One Hand

Everything that makes Willow Haven look, sound and feel like Willow Haven: honey-yellow boards, a hand-drawn bee, Garamond headlines, a coral brushstroke, and plain words about kitchen annoyances. Use this book for the website, ads, social, packaging and anything else that carries the name.

Visit the store Start with the logo

00The idea

Honey first. Drawn by hand. Said plainly.

Willow Haven makes wooden sliders and accessories that let a heavy stand-mixer glide out with one hand. The brand should feel the same way the product does: warm, simple, a little cheeky, and built to last.

Honey first

Honey yellow is the brand. If a layout only gets one colour, it gets honey. Cream, sand and butter pace a long page; coral appears only where someone can act.

Drawn by hand

The bee, the Freehand icons, the dashed flight path and the brushstroke are all made by a hand, never by a ruler. Keep lines slightly imperfect and always in one ink.

Said plainly

Name the kitchen annoyance, then the fix, in short sentences. “No more tug of war. No more scratched benchtops.” No jargon, no emoji, no hype.

02Colour

One yellow leads. Everything else follows.

Honey is the ground for the site, ads, social and the box. Cream, sand and butter give a long page rhythm. Coral means “act here” and nothing else. Select a colour to copy its hex.

How much of each

A Willow Haven layout is mostly honey, with cream and sand for rhythm, one line of ink for text and a single coral action.

Honey · Cream · Sand · Butter · Ink · Coral

03Typography

Three voices, one job each.

Garamond speaks for the brand, Poppins does the reading, and Nitti Typewriter signs the name. Never swap their jobs.

Garamond · headlines and product names

Acacia, bamboo and ebony walnut, cut to fit your mixer.

Weight
400 only. Never bold, never uppercase.
Sizes
72 · 56 · 48 · 40 · 24 · 16px
Poppins · everything you read

Stays put while mixing. Slides only when you push it. Every KitchenAid tilt-head and bowl-lift model has a slider cut to its base.

Weights
400 text · 500 prices · 700 emphasis
Sizes
16 · 14 · 12 · 10px, buttons 12px uppercase
Nitti Typewriter · the wordmark voice

Get 10% off

Use
The name, box lids, labels, discount codes, offer lines in ads.
Weight
400, the only weight there is. Never fake a bold or an italic.
  1. title-xl · 72The Slider Range
  2. title-md · 48Ebony Walnut Slider
  3. subtitle · 24Free shipping on every order
  4. body · 12–14No minimum spend. Tracked from dispatch.
  5. button · 12Add to cart
  6. price · 12/500$126.00

04The paint stripe

One brushstroke, under the big moment.

A hand-painted coral stroke sits under the hero headline. It is the brand's signature, so it stays rare: one per view, only under a Garamond headline.

Out in One Second,
Away in One Second

72% of the headline · 9px below
Do

Left-align it with the headline, about 72% of its width, 9px under the last line. Use it on honey, cream or dark photography.

Don’t

Put it under buttons, prices or body text, stretch it, recolour it, flip it, or use it on the box.

05Iconography

Freehand, like the bee.

Streamline Freehand icons, drawn with the same wobble as the bee. Black only, 20px and up, and always next to a few words. The full library holds 551; these are the ones you'll reach for.

Stand-mixer
Whisk
Mixing bowl
Measuring cup
Kitchen shelf
Honey jar
Honeycomb
Bee
Free shipping
Unboxing
Tracking
Returns
Money back
Protected
Reviews
Wishlist
Add to cart
Discount
Gift
Support
Natural
Wood
Eco-friendly
Sustainable
Move your mixer
with one hand
No more scratches
on your countertop
Eco-friendly wood,
built to last

06Photography

The setting follows the wood.

Dark woods live in the dark: black cabinetry, dark marble, a black or chrome mixer, and a warm glow behind the board so the grain and the edge show. Never shoot a dark slider on a pale background.

Dark acacia slider standing in a black kitchen beside a black stand mixer
Dark acacia · the reference shot
Ebony walnut slider with an amber glow behind it
Ebony walnut · rim light

Light woods live in daylight.

Bamboo, acacia and the accessories: pale benchtops, butter-yellow or cream mixers, soft window light. Square crops on cards, full-bleed landscape heroes.

Acacia wood slider on a pale kitchen benchtop
Acacia slider · daylight
Acacia wood mixing bowl seen from above
Acacia bowl · top-down
Flat artwork of the box lid: the Willow Haven wordmark, the bee and a dashed flight path on honey

07Packaging

The loudest thing we make.

A flat honey board in one ink. The name set huge, the bee flying in from the edge, and three honest benefits along the bottom.

The honey mailer box on a kitchen bench
  • BoardHoney print (#ECA231) inside and out, every mark in one ink (#231F20). Proof the honey first: it is the thing people recognise on the doorstep.
  • LidThe wordmark in Nitti over two lines, top-left. The bee enters from the right edge on its dashed flight path, cropped by the edge, never floating in the middle. Three benefits with Freehand icons run along the bottom. Nothing else goes on the lid.
  • Base and sidesThe front edge carries the offer (“10% off your next order”) and the product line; one end the initials, the other the small lockup; the base the wordmark and three short notes. Nitti and Poppins, ink only, with the bee’s-head clear space kept around every mark.
The bowl box: front with the bowl photo and the promise, side with the bee

Two boxes, one family

The bowl box sells on the shelf. The slider box says hello at the door.

Same honey board, same ink, same bee, but they do different jobs. The bowl box carries a product photo, a Garamond promise with the coral stripe under it, and a note from Koen on the back, because a shopper has to get it in one glance. The slider box arrives by post, so its lid is the wordmark, the bee and three benefits, nothing more.

  • PhotoOnly on the bowl box, only the real product, straight on, on honey.
  • StripeOne, under the Garamond headline on the front panel. Never on a side, never on the slider box.
  • BeeFlies in from an edge with its dashed path. Once per box.

Walk around the bowl box

Front“Made to be Used, Not Stored Away”, the coral stripe under it, the bowl straight on, and one line of reason.

Side“Let’s Make Your Mixer the Superstar of Your Kitchen”, the bowl from above, and the wordmark closing the panel.

Bee sideWordmark and product name top-left, the bee flying in from the right on its path, three icons with a line each along the bottom.

BackKoen’s note in Nitti, signed as Chief Baking Officer, the social handles, and the QR code for the free cookbook.

The slider box, flat

Slider box lid
LidWordmark, bee, flight path, three benefits.
Slider box base
BaseThe wordmark and three short notes.
Front edgeSlider box front edge: 10% off your next order, Slides for your KitchenAid
One endSlider box end: WH
The other endSlider box end: Willow Haven with the small bee

08Ads

The product is the hero. Say one thing.

Fourteen ads that got it right. Use them as the reference for every new one: the slider and a real mixer take the frame, one idea carries the headline, and the proof is real.

  • Product first. A real slider against a real KitchenAid, big, on a warm set or cut out on honey. Dark woods get the dark treatment.
  • One idea per ad. A problem (“Your KitchenAid weighs 12kg”), a promise (“Only slides when you want it to”) or proof (“1,769 happy owners”). Never all three.
  • Drawn by hand. Arrows, hearts, callouts and scribbled underlines point at the benefit, in the same hand as the bee.
  • Proof is real. Named customers, screenshots of real comments, real numbers. Nothing invented.
  • Sign it. The bee and the name close the ad; the box appears whenever it fits.
Meet the Slider: serif headline, hand-drawn hearts and arrows pointing at three benefits.
9:16 storyMeet the Slider: serif headline, hand-drawn hearts and arrows pointing at three benefits.
Dark mixer on the slider, typewriter headline, one arrow. Nothing else.
1:1 feedDark mixer on the slider, typewriter headline, one arrow. Nothing else.
A hand-written problem, the answer in red: “it might be time for a slider.”
4:5 feedA hand-written problem, the answer in red: “it might be time for a slider.”
The benefit scratched into the bench itself. The slider waits at the edge.
1:1 feedThe benefit scratched into the bench itself. The slider waits at the edge.
Box, slider and mixer on a warm set; the packaging does the branding.
1:1 feedBox, slider and mixer on a warm set; the packaging does the branding.
Proof as a flip-clock: 1,769 owners, with pancakes, honey and the bee.
1:1 feedProof as a flip-clock: 1,769 owners, with pancakes, honey and the bee.
Honey on honey: the box, the card and the slider, one serif line.
4:5 feedHoney on honey: the box, the card and the slider, one serif line.
A customer’s worry, answered by a customer: the review is the headline.
9:16 storyA customer’s worry, answered by a customer: the review is the headline.
Real Facebook comments stacked on honey, the beater as the anchor.
9:16 storyReal Facebook comments stacked on honey, the beater as the anchor.
Two mixers, one slider, a bold two-line promise: stays put while mixing.
1:1 feedTwo mixers, one slider, a bold two-line promise: stays put while mixing.
A repeat pattern of the mixer on its wooden bowl, one honey card in the middle.
1:1 feedA repeat pattern of the mixer on its wooden bowl, one honey card in the middle.
The product inside a phone lock screen. Serif headline, tracked caption.
9:16 storyThe product inside a phone lock screen. Serif headline, tracked caption.
The heaviest fact first: 12kg. Hand-drawn callouts and a cheeky speech bubble.
1:1 feedThe heaviest fact first: 12kg. Hand-drawn callouts and a cheeky speech bubble.
Logo, script and a sans line stacked over the olive mixer; four benefit icons.
1:1 feedLogo, script and a sans line stacked over the olive mixer; four benefit icons.

09Creator video

Real kitchens. Real hands.

Creators film the slider the way they'd film anything else in their kitchen: phone, daylight, one take. It looks nothing like an ad, which is why it works. These three set the bar.

One hand, one pullA creator slides a white KitchenAid out on the mat, filmed in her own kitchen.
Fall in loveThe wooden bowl on a black Artisan, and the reaction that sells it.
Sean unboxes the bowlReal home, real cat, the honey box on the table.
  • The pull is the hero. Every video shows the mixer moving with one hand within the first three seconds.
  • Their kitchen, their words. No script, no studio, no brand colours forced in. The product brings the honey.
  • Vertical, sound on. 9:16, captions burned in for silent feeds, the box or the bee visible at least once.

10CGI

Every grain, rendered.

The products exist as CGI too: a studio-lit film and transparent cutouts of every slider, bowl, tin and box, from every angle. Use them where photography can't go: configurators, size guides, engraving details, ads that need a clean cut.

The film16 seconds, no words. The range fans out, the bowl turns, the woods line up.
Walnut square slider with the wooden bowl on a honey KitchenAid

Build yours

Walnut · Square base

Ebony walnut, for the tilt-head 4.5–5 Qt models.

Wood
Base
  • FitsKitchenAid® 4.5–5 Qt tilt-head
  • FinishFood-safe oil, laser-engraved bee
  • UnderneathFour rubber feet: grips while mixing, slides when pushed
Shop this slider

Every angle · walnut, square

Walnut square slider, front view
Front
Walnut square slider, standing view
Standing
Walnut square slider, edge view
Edge
Walnut square slider, back, four feet view
Back, four feet
Walnut square slider, low, standing view
Low, standing
Walnut square slider, low, back view
Low, back
Walnut square slider, low, edge view
Low, edge
Close-up of the laser-engraved bee and Willow Haven name on walnut
The engravingBee and name burned into the grain, always the stacked lockup, always this size.
The engraving seen at a low angle across the board
The edgeA rounded lip all the way round; the board reads as one solid piece.
Walnut end-grain mixing bowl, tilted
The bowlEnd-grain blocks, tilt-head fit.
Board and Bowl Butter tin
Board & Bowl Butter50 ml tin, honey label, the bee on the lid.
The honey box open with the bowl inside
The box, openHoney inside and out; the product sits in a fitted tray.
  • Always on honey. A render sits on flat honey with a soft, warm shadow under it, or is cut out with only the small shadow where it touches the surface. Never on white.
  • Renders for the product, photos for the kitchen. Use a render for configurators, size guides and details. The moment a person or a room is in the frame, use photography.
  • Nothing we don’t make. Woods, feet, engraving and box match what ships. Never render a colour, size or model that isn’t in the range.

11AI imagery

Use AI. Never let it redesign the product.

AI tools are welcome for sets, light, props and people. The rule is simple: everything Willow Haven makes has to match reality one to one. The board shape, the engraving, the box, the tin, the woods. If it isn’t exactly what ships, it doesn’t ship.

✓ Allowed: made with AI, true to the product

Three woods, one silhouette: The real arch: round top, straight sides, flat base, rounded lip. Engraving bottom-centre. Wall and bench in honey.
Three woods, one silhouetteThe real arch: round top, straight sides, flat base, rounded lip. Engraving bottom-centre. Wall and bench in honey.
Box, slider, mixer: The Package V2 artwork exactly, a real KitchenAid, a real acacia board.
Box, slider, mixerThe Package V2 artwork exactly, a real KitchenAid, a real acacia board.
Bowl and slider: The end-grain bowl with its lid, engraved with the one-line lockup, on the round slider.
Bowl and sliderThe end-grain bowl with its lid, engraved with the one-line lockup, on the round slider.
With a person: People are fine when they look real and the board is the real board.
With a personPeople are fine when they look real and the board is the real board.
Bamboo, alone: One product, one warm wall, the stacked lockup where it belongs.
Bamboo, aloneOne product, one warm wall, the stacked lockup where it belongs.
Bowl, butter, walnut: The tin label, the bowl engraving and the walnut grain all match what ships.
Bowl, butter, walnutThe tin label, the bowl engraving and the walnut grain all match what ships.

✕ Not allowed: the product has been redesigned

A product we don’t make: The board stands on a second board with feet. The slider is one piece.
A product we don’t makeThe board stands on a second board with feet. The slider is one piece.
Wrong silhouette, wrong engraving: Boxy shoulders and a flat top; the engraving isn’t the lockup. Box icons invented.
Wrong silhouette, wrong engravingBoxy shoulders and a flat top; the engraving isn’t the lockup. Box icons invented.
Clutter and a tray: A swarm of bees, invented icons, and a rimmed tray where the slider should be.
Clutter and a trayA swarm of bees, invented icons, and a rimmed tray where the slider should be.
Pill shape, fake logo: An oval board and a plant-leaf “willow haven” mark. There is one logo, and it has a bee.
Pill shape, fake logoAn oval board and a plant-leaf “willow haven” mark. There is one logo, and it has a bee.

Before an AI image goes out

Check it against the real thing.

Put a product photo or a CGI render next to it. Every point below has to match, or the image is retouched or dropped.

  1. Silhouette. Round top, straight sides, flat base, a rounded lip all the way round. Square base for tilt-head, round for bowl-lift. Nothing oval, boxy or tapered.
  2. One piece. A slider is a single board with four rubber feet underneath. No stands, trays, rims, handles or hinges.
  3. Engraving. The stacked bee-and-name lockup, bottom centre, small, burned into the grain. Never another mark, never a different size or position.
  4. Woods. Bamboo, acacia or walnut as they really look. No invented species or colours.
  5. Box, tin and bowl. The Package V2 artwork, the Board & Bowl Butter label and the end-grain bowl exactly as in the CGI and Packaging chapters.
  6. Brand marks. One bee, drawn like the logo. No swarms, no extra icons, no made-up leaf marks.
  7. The mixer. A real KitchenAid model in a real colour, with the correct base for the slider shown.
  • Start from the real asset. Feed the tool a product photo or CGI cutout and keep it locked; generate the world around it, not the product.
  • People and places are fair game. Kitchens, walls, light, props, hands and models can be generated, as long as they look like a real Australian kitchen.
  • When in doubt, use the render. The CGI chapter has every product from every angle. Composite it in rather than letting the model invent it.

12Voice

Name the annoyance. Then fix it.

Practical, friendly, a little cheeky. Talk to “you” and “your mixer”. Australian spelling, prices in AUD, KitchenAid® with the ® on first mention.

Lead with the frustration
“The cord on your KitchenAid® mixer is too long and always in the way.”
Give the payoff
“Your stand-mixer glides out with one finger and sits exactly where you left it.”
Repeat for rhythm
“No more tug of war. No more scratched benchtops.”
Capitalization by element
ElementCaseExample
Hero and section headlinesTitle CaseThe Slider Range
Subheads, body, errorsSentence caseFree shipping on every order
Buttons and labelsSentence case, uppercased by CSSAdd to cart → ADD TO CART
Wordmark and offersAs written, in typewriterGet 10% off

13Components

The shop, in pieces.

One coral pill per view for the purchase, square cream controls for everything else, and a 2px ink focus ring on every one of them. Labels on coral are ink (6.2:1); the live store still uses white (3.4:1), which new work should not copy. Try them.

Buttons
Choose your slider size
1
$89.00In stock
Product cards
Ebony walnut slider under a stand mixer

Ebony Walnut Slider - fits KitchenAid® stand-mixers

$126.00
Acacia slider on a benchtop

Acacia Wood Slider - fits KitchenAid® stand-mixers

$89.00
Attachment holders on a kitchen wallSale

Attachment Holders

$59.97Regular price $64.95

Now go make something honey-coloured

From Our Little Corner of Australia

Logos, fonts, colour tokens, icons and packaging artwork live in the Willow Haven design system.

Get the brand filesVisit the store